Mahindra Thar Roxx Launch

On the occasion of India’s 78th Independence Day, Mahindra Auto unveiled the all-new Thar ROXX through a spectacular world premiere that celebrated the evolution of one of the country’s most iconic SUVs. Designed as a high-energy launch experience, that witnessed the debut of a vehicle that blends premium design, advanced technology, and legendary off-road capability. Working alongside the Shobiz Havas team, we were responsible for media drive coordination, overall show management, and ensuring smooth event execution. Through meticulous planning and close collaboration across teams, we contributed to delivering an experience that matched the scale and significance of this landmark automotive launch.